Royal Enfield Factory Visit - Chennai

See where Bullets are still made the old fashioned way! Royal Enfield is amongst the world's oldest motorcycle manufacturers still in business. The Bullet is also the longest running motorcycle  model in constant production! First built in Great Britain, Bullets have  been made in India since 1955. Royal Enfield now conducts factory  tours for all enthusiasts, seeking to soak in the ambience of the factory that still manufactures the Classic Bullet along with newer models. Factory visit will be open on 2nd and 4th Saturdays only, with effect from 1st March. The visit starts at 10:30 am and each visit will cost Rs.600 per person, which is payable at the factory during the time of visit. All visits will be based on prior appointment.

The Beginning - Royal Enfield India was set up in 1955 when it started receiving 350cc bikes in kits from the UK and assembling them in Chennai, India. But, eventually the entire bike was manufactured in India and a couple of years later the Company started manufacturing the 500cc Bullet.By its sheer power, unmatched stability, superior riding comfort and rugged good looks, the Bullet dominated and continues to dominate the Indian roads. It is the dream choice of every motorcyclist in India with even the Indian Army and Police endorsing the Bike.

The Eicher Chapter - In 1990, Royal Enfield entered into a strategic alliance with the Eicher Group, and later merged with it in 1994. The Eicher Group, is one of India's leading automotive group with diversified interests in the manufacture of Tractors, Commercial Vehicles, Automotive Gears, Exports, Garments, Management Consultancy and Motorcycles. Since then, the Company has made considerable investments in modernizing its manufacturing technology and systems and in 1996, when the Government decided to impose stringent norms for emission Royal Enfield was the first motorcycle manufacturer to comply. Royal Enfield is amongst the first few Indian companies to obtain the WVTA (Whole Vehicle Type Approval) for meeting the European Community norms.

Infrastructure and Technology - To manufacture quality bikes that are well known worldwide for their reliability and toughness state-of-the-art infrastructure is required, and that is just what Royal Enfield has done at their Chennai manufacturing facility. An active in-house Research & Development wing is constantly at work to meet changing customer preferences and the challenges of Indian and International environment standards. When introducing a new product, this team undertakes all related planning which includes a rigorous customer contact program, design, concurrent engineering and testing processes. The bike Design team at Royal Enfield is well equipped with high-end CAD/CAM workstations and the latest modeling software. Top-notch designers work continuously to come up with innovative bikes designs to meet the markets expectations. Royal Enfield was also amongst the first Indian companies to introduce Enterprise Resource Planning (ERP) systems to manage its operations. It also has an online supply chain management system in operation.

Royal Enfield has technology tie-ups with :

AVL of Austria

Fritz Egli of Switzerland

Cranfield University, UK

Criterion Engineers, UK

Manufacturing - Royal Enfield's manufacturing operations, go through a series of modernization and improvement efforts, with a number of automated processes. The Company has put in place modern manufacturing practices like Cellular layouts, Statistical process controls and Flexible manufacturing systems. The Chennai manufacturing facility has received the ISO 9001 certification and for managing its operations in a clean and safe environment, it has obtained the ISO 14001-quality certification. Royal Enfield ensures that all the components used in the bikes are sourced from the best vendors in the Indian automotive industry, who are geared to supply according to the Company's stringent quality standards. The company works closely with all of its suppliers, giving them technical and managerial support while maintaining practices like Direct-On-Line and Vendor Self-Certification.

Marketing Network - You can feel the pulse of your customers, only if you get close to them. This thought process has driven Royal Enfield to set up has a wide network of 13 marketing offices, 223 dealers in all major cities and towns, 25 spare parts distributors and stockists and 150 Authorized Service Centers. The Company also exports motorcycles to over 30 countries like the USA, Japan, Bahrain, UK, Germany and many European countries through 5 international offices, 25 importers and over 200 dealers across the globe.

Reviving up - With the finest and brightest of teams in the country, comprising of management professionals and a skillful, committed workforce, the Company has a unique and open culture, making

Royal Enfield a vibrant and responsive company. To its customers in India and elsewhere in the world, Royal Enfield means more than just motorcycles, it's a sense of belonging to an exclusive community with unfading passion, emotion and interest.The Company, is all set to augment its leadership position, be it in the power and leisure bike segment in India or the classic bike segment elsewhere in the world, by introducing distinctively styled and higher-powered motorcycles, strengthening existing communities around its products, expanding its network, and delivering a unique motorcycling experience.

Contact Details

(A Unit of Eicher Motors Limited)

Tiruvottiyur High Road,

Tiruvottiyur,

Chennai - 600 019.

Royal Enfield Bullet CLUB