Tuesday 30 April 2013

ROYAL ENFIELD COMMENCES COMMERCIAL PRODUCTION FROM THE ORAGADAM MANUFACTURING FACILITY

Rolling out the first motorcycle from the Oragadam plant, Mr Siddhartha Lal, MD & CEO, Eicher Motors Ltd. in the outskirts of Chennai. This is Royal Enfield’s second production facility and has been constructed at an investment of Rs 150 crore for the first phase of the facility.
The new 50-acre plant which is almost five times bigger from the original plat of Royal Enfield will significantly reduce waiting periods on Enfield bikes, however, even as we start commercial production today with the target of 175,000 motorcycles this year of 2013, “we have already begun working on the second phase of expansion at Oragadam, which will further increase the production capacity to 250,000 motorcycles in 2014." said Mr. Siddharth Lal.

Last year, the company sold 1,13,000 units, and it has grown by over 50% over the last 
couple of years. 

Siddhartha Lal, managing director and CEO, Eicher Motors Ltd. said, “We have re-tooled many of the parts that make up our motorcycles – so that they are of exacting accuracy and finish. The ability to increase capacity fast is a crucial step for Royal Enfield towards meeting our global ambitions. While we are adding new models and new dealerships in the Indian market, we are also working on building our presence globally.”

A new CED (Cathodic Electrocoat Deposition) paint shop with a capacity of 600 motorcycles per day has been set up. Further, a robotic painting system and powder coating system have 
also been employed to reduce wastage.

The new plant will help Royal Enfield to improve the quality of its motorcycles and reach out to new global markets. Built in 11 months, the Oragadam plant has been designed to optimize cost of production through relevant automation while retaining the human craftsmanship that is distinct to the iconic Royal Enfield motorcycles, the company said. 

At the same time, processes such as the pin-striping continue to be done through craftsmen 
who lend that special human touch to each motorcycle. The vehicle assembly line at Oragadam comes with several features such as ergonomic assembly work stations, torque controlled tools with feedback device and a capacity of producing one motorcycle a minute or over 800 per day on two shifts. Effective controls and process, right from material handling to review mechanisms, have been created on the backbone of a modern and strong IT infrastructure.

In addition, chassis dynamometers and a 1.4 kilometre test track within the factory premises allows for the motorcycles to be thoroughly tested before they are dispatched for customers.
The second plant would initially begin with the production of Desert Storm and Thunderbird vehicles. By the end of the year, the company expected to produce the entire range, including the Bullet and Classic, he said. Construction of the facility began in February 2012. Trial production began in January this year. Royal Enfield already has a plant in Tiruvottriyur near here. Pointing out that the U.S. was the largest export market for Royal Enfield, Mr. Lal said that last year the company shipped about 3,500 units to the country out of the total 1,13,000 units sold.

The Oragadam facility has been built with sustainability in mind from the very beginning of the design stage with several initiatives such as reduction of effluent generation at source and zero liquid discharge system of treatment. In addition conservation of resources such as electricity, water and fuel has been given top priority. Even during the construction stage, the green concept was applied such as using soil from within the site for filling, as well as using the ideal quantities of steel, concrete and cement. The focus was also on creating efficient work spaces, equipment and utilities and hence effective use of natural, diffused lighting, natural air flow inside plant and 25% of wooded area have been ensured. 


Royal Enfield Bullet CLUB

Saturday 13 April 2013

Royal Enfield Launches Bullet 500

The new Bullet 500 is essentially the motorcycle with the timeless iconic handcrafted design of the legendary Bullet now powered with a solid 500 cc Unit Construction Engine with Twinspark ignition for better combustion, superior power delivery and improved fuel economy. Now technologically equipped with modern advances in engineering this motorcycle still maintains its impeccable lineage it has withheld for decades altogether. The iconic Bullet is now available in an all new shade of Forest Green with the same aristocratic livery pinstriping now in a silver finish symbolic of automotive royalty.

Royal Enfield today web launched its new Bullet 500 Forest Green. The new 500 features spectacular retro looks with replacement to fuel injection unlike other 500cc variants with carburettor for its Unit Construction Engine (UCE) in 500 Forest Green. The bike gives out 26.1 bhp with a maximum torque of 40.9 Nm @ 3800 rpm. The new shade certainly does look retro, but overall the variant is similar to the Bullet 500 EFI. 
500cc Forest Green got the Long Traditional twin seat contoured to suit rider posture and comfort as well as pillion comfort on long rides with all new PILLION-GRAB Rail as aesthetically designed with Cusion End. The 13.5L fuel tank consists of traditional Royal Enfield winged badge with bot Silver and Gold dual tone lovery.
The 19” wheels for MRF Zapper tyres for amazing grip on roads. Prices could be around 1.45L.
Let's check out some of the features of Royal Enfield Bullet 500cc Forest Green:






     500cc ENGINE
      POWERFUL SINGLE CYLINDER, 4-STROKE, TWINSPARK, AIR-COOLED, 500
      ENGINE




    LEGENDARY WINGED BADGE ON TANK NOW
    RE-DESIGNED
     THE LEGENDARY ROYAL ENFIELD WINGED BADGE NOW IN SPECIAL SILVER AND
     GOLD DUAL TONE LIVERY SIGNIFICANT OF THE LEGENDARY ICONIC AURA OF THIS
     MARQUE

   DISCBRAKES
     280MM DISC BRAKES WITH 2 PISTON CALIPERS FOR THE ASSURING STOPPING
     POWER




   ELECTRIC START

     ONE TOUCH ELECTRIC STARTER FOR EASE



   TAIL LAMP

     VINTAGETAIL LAMP ASSEMBLY FEAR\TURES A CLASSIC DESIGN



    NEW COLOUR

      A BRAND NEW COLOUR FOREST GREEN ENHANCING THE CLASSIC LOOKS OF THE 
      MOTORCYCLE ADDING REGALE TO THE FLOWING LINES AND PROPORTIONS



    SEAT

      THE LONG TRADITIONAL TWIN SEAT CONTOURED TO SUIT RIDER POSTURE AND
      COMFORT AS WELL AS PILLION COMFORT ON LONG RIDES



    NEW PILLION-GRAB RAIL

      AS AESTHETICALLY DESIGNED NEW PILLION GRAB-RAIL WITH CUSION END



    HEAD LAMP-TIGER EYES

     THE HEADLAMP CASING FEATURES THE SIGNATURE TWIN PILOT LIGHT KNOWN AS
     'TIGER EYE LAMPS' FOR THAT BULLET LOOK. THE HEADLAMP IS TRADITIONAL BUT
      WITH A POWERFUL HALOGEN BULB TO PROVIDE GOOD ILLUMINATION.

   19 INCH WHEELS

     19 INCH SHOD WITH NEW MRF ZAPPER TYRES FOR STAB SURE SHOT GRIP ON
      ROADS 



ENGINE
Type
Single Cylinder, 4 stroke, Twinspark, Aircooled
Displacement
499cc
Bore x stroke
84mm x 90mm
Compression Ratio
8.5:1
Maximum Power
26.1 bhp @ 5100 rpm
Maximum Torque
40.9 Nm @ 3800 rpm
Ignition System
TCI Unit, Multi curve
Clutch
Wet, multi-plate
Gearbox
5 Speed Constant Mesh
Lubrication
Wet sump
Engine Oil
Oil 15 W 50 API, SL Grade JASO MA
Fuel Supply
Carburettor with throttle position sensor
Air Cleaner
Corrugated Paper Element
Engine Start
Electric/Kick
CHASSIS & SUSPENSION
Type
Single downtube, using engine as stressed member
Front suspension
Telescopic, 130mm travel
Rear suspension
Twin gas charged shock absorbers, 80mm travel
DIMENSIONS
Wheelbase
1370 mm
Ground Clearance
135 mm
Length
2140 mm
Width
810 mm (Without Mirror)
Height
1110 mm (Without Mirror)
Kerb Weight (with 90% Fuel )
193 Kg
Fuel Capacity
13.5 Ltr

BRAKES & TYRES
Tyres Fr.
90/90 – 19
Tyres Rr.
120/80 – 18
Brakes Front
280mm Disc, 2-Piston caliper
Brakes Rear
153mm Drum, Single Lead Internal Expanding


ELECTRICALS
Electrical System
12 volt – DC
Battery
12 volt, 14 Ah
Head Lamp
60/55 W, HALOG
Tail lamp
12V, 21W/5W


Visit Royal Enfield Website for 360 degree view and more: http://royalenfield.com/bullet500/




Royal Enfield Bullet CLUB